Service: Brand Renewal / Brand Character Design
Country: Puerto Rico
Industry: Seafood
This highly recognized brand in Puerto Rico sought to strengthen its brand image to increase visibility and generate greater trust among its customers, based on the exceptional quality and flavor of its products. With this objective in mind, we developed a comprehensive strategy to revitalize its visual identity, creating elements that would not only stand out in the market but also reinforce the positive perception of the brand.
In addition, we worked on developing a distinctive character that became a fundamental part of the brand’s communication. This character not only helped humanize and bring the brand to life, but also served as a charismatic ambassador who reinforced the message of quality and flavor. The inclusion of this character in the communication strategy helped establish a stronger emotional connection with customers and made the brand even more memorable and recognizable in the market.
