Service: Brand Image Renewal / Brand Character Design
Country: Colombia
Industry: Hotels and Restaurants
The goal with this client was to renew the restaurant’s image without losing the essence of its tradition, which is already known and appreciated by its customers. We focused on highlighting the distinctive way the food is prepared, maintaining the establishment’s authentic character while modernizing its visual presentation.
To reinforce the concept and connect with the audience, we incorporated a character that was integrated into social media posts, creating a closer connection with customers. We also updated brand identity elements, including staff uniforms, to ensure a cohesive and updated image that reflected both the location’s heritage and its renewed market presence.
