In the dynamic world of marketing, a crucial question arises: should agencies charge high sums for unproven ideas, or is it more beneficial to co-develop small Minimum Viable Products (MVPs) with the client before implementing a full strategy? This debate intensifies when considering the opinions of experts such as Gary Vaynerchuk and Oso Trava, who advocate for practical validation of ideas before making significant investments.

The pet products market is constantly growing. The global pet products industry surpassed $260 billion in 2023 and continues to rise at an annual growth rate of 6%. This highlights the importance of content marketing strategies to effectively connect with pet owners and petlovers.