The main objective of our collaboration with this client was to develop and optimize specific elements for their website, aiming to complement and enrich the existing content. This approach was primarily aimed at attracting new potential customers and building a solid database that would allow for more effective follow-up. To achieve this, we designed additional content and features that would not only improve the user experience but also encourage the collection of contact information. This resulting database would be used to establish more direct and personalized connections with users through various communication channels. In particular, we planned to utilize digital marketing strategies, such as the creation of landing pages and social media campaigns, to reach customers from multiple touchpoints and maximize the reach and effectiveness of our promotional campaigns.